World: Say hello to the RIM BlackBerry Bold. *Cue dramatic music.*
You may know it as the RIM BlackBerry 9000, but on Sunday, Research In Motion officially took the wraps off the highly anticipated smartphone, complete with a new name. The “Bold” is in reference to the smartphone’s gorgeous display, but it’s also bold in that it represents a number of new moves for the company. Oh, BlackBerry Bold, how do we love thee? Let us count the ways.
The bold and the beautiful
As we just mentioned, the device gets its name from its screen. The BlackBerry Bold features a half-VGA (480×320 pixel resolution) and a 65,000-color display. During some initial product testing, research group participants repeatedly called the screen “bold” and “brilliant.” The Brilliant moniker didn’t really jibe with the company, thus the BlackBerry Bold was born.
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